Public Relations Training Course
Discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates evaluate your PR and much more on this public relations skills 'small group' training course.
Public Relations Course Structure
The PR training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of public relations.
Enquire about our in-house Public Relations PR Training event
Public Relations Course Overview
What is PR?
The Truth about PR
What PR is not – the difference between PR and Advertising
Case Studies: BT; Gambling Bill Campaign
What PR can do for you
* Fundamentals of the PR process and PR strategy
* 9 stages of effective PR Planning
* How to understand your current positioning
Case Study: Yorkie
* Defining your PR objectives
Case Studies: Political Campaigns; BT
* Defining your Audiences
* Defining your Key Messages
Case Studies: New Labour; Direct Line
* Selecting target media
* Idea Generation
Case Studies: Which Car?; Peugeot; Powergen
* Successful ideas for PR
* Small business public relations
Putting it all together for an Effective PR Strategy
Setting up your PR Program
How to Write a Press Release
Press Release Samples and Templates
* New Product/Service Launch
* New Appointments
* Charity
* Industry Announcement
* Business Expansion
* New Business press release templates
* Survey
Media Packs
How to get Feature Articles
Top Tips for Getting the Most From Journalists
Writing a Query Letter
Writing a Pitch Letter to Editors
PR Evaluation
Your PR Strategy Outline and Feedback to Delegates
Who Facilitates This PR Training Course?
Your facilitator for this Public Relations workshop is Carl Duncker, Chartered Marketer MCIM
Unique Benefits To Public Relations Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
| Your Public Relations Enquiry:
|
When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house Public Relations course.
Your Public Relations (PR) Course Investment
The investment for in-house Public Relations training courses start from a competitive £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
|
