Essential Marketing Training Course
Discover what marketing is, how to grow your business, segment your marketplace, set marketing objectives and marketing strategies, plus free and inexpensive marketing promotions. Learn how successful marketing communications works, the promotional tools available to you, marketing tips, and gain a free 1-year sample marketing plan template on this intensive marketing in practice course.
Essential Marketing Course Structure
This Essential Marketing Training Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of marketing techniques.
Enquire about our in-house Marketing Training Course event
Essential Marketing Course Overview
Marketing Basics and What Marketing Is
Competing in Your Marketplace
Identifying the Unique Capabilities of your Business
SWOT analysis
Market Segmentation - not one market but many
Example from EasyJet and Virgin Atlantic
Creating an Offer with Resonance in the Marketplace
Growth Matrix - Market Development, Service Development
Tesco Example
Business Development Plans
4 P's - Price, Product, Promotion and Place
An Introduction to Marketing Principles
* Setting marketing objectives
* Setting marketing strategy
Essentials of Marketing Promotions
Successful Marketing Communications
Direct Line Example
Free Marketing Techniques
* Branding
* Public Relations
* Google Search Rankings
Free Press Release Template
Inexpensive Marketing Techniques
* Telephone Sales
* Direct Marketing
* Google AdWords
Selecting the most effective marketing tools in practice
Advice for setting the marketing budget
Free 1-year sample marketing plan template
Who Facilitates This Marketing Training Course?
Your facilitator for this Marketing Training Course is Carl Duncker, Chartered Marketer MCIM
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Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience. |
Unique Benefits To Marketing Training Course Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
| Your Essential Marketing Enquiry:
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When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house essential marketing course.
Essential Marketing Training Course Fees
The investment for in-house Essential Marketing training courses start from a competitive £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
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