Key Account Management Course
Discover how to identify key accounts effectively, how to identify opportunities within accounts, how to develop a key account development plan and much more on this key account management 'small group' training course.
Key Account Management Course Structure
The Key Account Marketing course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of key account management.
Enquire about our in-house Key Account Management Training event
Key Account Management Course Overview
What Is Key Account Management?
How to identify key accounts that grow future business
Characteristics of successful KAM
How To Form Partnerships With Key Accounts
Developing relationships
Supplier positioning
Selecting Key Accounts For Profit
Key account management and planning
Creating a balanced portfolio
Distinct Strategies For Key Accounts
How To Identify Opportunities
4 ways to discover opportunities with your key accounts
Prioritising for maximum benefit
Key Account Development Plans
Essential elements for a successful development plan
Setting key account objectives
Strategies for key account management
How To Manage Your Relationships
Identifying decision-makers and sponsors
Understanding company politics to your advantage
Writing a key account contact plan
Converting Opportunities Into Business
Solution selling
Structuring a sales proposal
Keys to successful presenting
Who Facilitates This Key Account Management Course?
Your facilitator for this Key Account workshop is Carl Duncker, Chartered Marketer MCIM
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Carl Duncker, a leading UK marketing trainer, delivers Key Account training to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience. |
Unique Benefits To Key Account Management Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
| Your Key Account Enquiry:
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When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house key account course.
Your Key Account Management Course Investment
The investment for in-house Key Account Management training courses start from a competitive £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
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