Google Analytics Training Course
Discover how to boost your business with Google Analytics, why you might not need more traffic, how to configure your Google Analytics to increase conversion rates, Google Analytics tips that improve enquiries AND increase your conversion rate, and much more on this Analytics training 'small group' workshop.
Google Analytics Course Structure
The Google Analytics course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of Google Analytics.
Enquire about our in-house Google Analytics Training event
Who Will Benefit
* Marketing Managers
* Marketing Executives
* Business Owners
* Online Marketers
* Any individual or team responsible for converting traffic into profits
Course Overview
Why Google Analytics is the essential innovation in conversion marketing
* Business benefits of Pay per Click (PPC) search advertising
* Basics of Google Adwords
* How Google Adwords works in principle
How to identify your most effective strategy for Analytics
* 'Brochureware' websites
* Lead generation websites
* E-commerce websites
Exploring the Google Analytics dashboard
* Viewing data in charts, graphs and numbers
* How to view date ranges meaningfully
Configuring Google Analytics Profiles
* Creating your Google Analytics account
* Successful tracking code installation
* How to create and measure meaningful goals
* How to create a filter
Using Google Analytics To Understand Your Customers
* Discovering where your visitors come from and who they are
* How to increase your conversions with web Analytics
* How to reduce your 'bounce rate' and raise turnover
* How to encourage visitors to explore to visit more pages
* How to improve conversion rates by solving compatability issues
Using Google Analytics to Improve AdWords Performance
* Correct configuration for Google Analytics and AdWords campaigns
* Making use of the AdWords Campaigns reports
* Identifying your most important improvement areas
* Reduce your AdWords spend by identifying strong performing keywords
* Improving conversion rates by tracking Ad Positions and their performance
* Analysing landing page performance
Google Analytics and offline marketing campaign measurement
* How to configure Analytics to measure the performance of traditional marketing
* How to assess the success of your 'offline' spend using Analytics
Who Facilitates This Google Analytics Training Course?
Your facilitator for this Google Analytics workshop is Carl Duncker, Chartered Marketer MCIM
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Carl Duncker, a leading UK marketing trainer and Google Consultant, delivers Brand Marketing training to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience. |
Unique Benefits To Google Analytics Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
| Your Google Analytics Enquiry:
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When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house Google Analytics course.
Your Google Analytics Course Investment
The investment for in-house Google Analytics training courses start from a competitive £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
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