Google AdWords Training Course
Discover how to grow your business with Google Adwords, what Pay Per Click (PPC) is, why it's the most important development in marketing this decade, how to create a Google Adwords campaign in 15 minutes, Google AdWords tips that reduce your AdWords spend AND increase your clickthrough rate(CTR), and much more on this pay per click training 'small group' workshop.
Google AdWords Course Structure
The Google AdWords course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of Google AdWords.
Enquire about our in-house Google AdWords Training event
Who Will Benefit
* Marketing Managers
* Marketing Executives
* Sales Professional
* Business Owners
* Online Marketers
* Any individual or team responsible for driving traffic to websites with online marketing
Google AdWords Course Overview
Why Google Adwords is the greatest innovation in marketing since the birth of the internet
* Business benefits of Pay per Click (PPC) search advertising
* Basics of Google Adwords
* How Google Adwords works in principle
How to identify your most effective keywords for an Adwords campaign
* Why choosing the right keyword phrases is critical to PPC success
* How to discover the most powerful keywords phrases for you
* Discover the volume and popularity of your keyword phrases
Planning and structuring your PPC campaigns
* Setting objectives, goals and measurement of your PPC campaign
* How to build in flexibility to evolve and grow your campaign over time
* How to monitor and track your PPC campaign effectiveness
* How to set up and structure a campaign on Google AdWords
Setting bids and bid management strategy
* How bid management works differently across PPC services
* Select the most powerful bidding strategy for your PPC campaign
* Top bidding tactics, tips and techniques
* Third-party automated bid management tools
The importance of writing compelling ads and landing pages
* Write the most powerful words that increase Click Through Rates (CTRs)
* Minimise Cost per Click (CPC) AND maximise ROI with better ad writing
* How targeting and relevancy boost conversion rates
* How to optimise landing pages to increase conversions from PPC
* Using effective ‘Calls to Action’ within both PPC ads and landing pages
Getting the most from your marketing budget
* Optimisie ad position and conversions for maximum return on your investment
* Slicing, dicing and filtering out unwanted keywords and underperforming ads
Who Facilitates This Google AdWords Training Course?
Your facilitator for this Google AdWords workshop is Carl Duncker, Chartered Marketer MCIM
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Carl Duncker, a leading UK marketing trainer and AdWords Consultant, delivers Brand Marketing training to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience. |
Unique Benefits To Google AdWords Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
| Your Google AdWords Enquiry:
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When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house Google AdWords course.
Your Google AdWords Course Investment
The investment for in-house Google AdWords training courses start from a competitive £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
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