Brand Marketing Training Course
Discover what brand marketing is, why branding is more than a logo, tools to develop your brands, how to create your branding campaign, strategies for branding, how to exploit your brands for growth and much more on this brand marketing skills 'small group' training workshop.
Brand Marketing Course Structure
The Brand Marketing course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of brand management.
Enquire about our in-house Brand Marketing Training event
Course Overview
An Introduction to Brand Marketing
* What is a brand?
* Why a brand is much more than a logo
* Types of branding used today
* The 9/10ths rule of branding
Brand Positioning
Case Studies: Department Stores, Motor Cars, UK High Street
Why Brand Management?
* The importance to company value
* Strategic implications
* How brands drive growth
Tools for Developing Corporate and Individual Brands
* Brand Opportunity Tree
* Brand Conversion Model
* Brand Positioning Analysis
* Sixty Seconds Brand Test
* Brand Circle
Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
Your Branding Pyramid
* Brand Vision
* Brand Mission
* Brand Proposition
* Brand Character
* Brand Values
Case Studies: Direct.gov.uk; Ikea; Glasgow Caledonian University; Health & Safety Executive
Branding Campaign Planning
Re-branding Considerations and Case Studies
Brand Architecture Model
* How to structure your brands
* Company Brand
* Company + Product
* Brand Family
Brand Extension
* The good, the bad, and the ugly of brand development
Case Studies: Fairy; Mr Muscle; Flash
A 5-stage Process for Brand Management
* A strategic process to use in your business
Who Facilitates This Brand Marketing Training Course?
Your facilitator for this Brand Marketing workshop is Carl Duncker, Chartered Marketer MCIM
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Carl Duncker, a leading UK marketing trainer, delivers Brand Marketing training to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience. |
Unique Benefits To Brand Marketing Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
| Your Brand Marketing Enquiry:
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When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house brand marketing course.
Brand Marketing Course Investment
The investment for in-house Brand Marketing training courses start from a competitive £1195 + VAT for up to 6 learners and from £1495 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
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